The New SFS logo is designed to reflect the country’s economy and the economic sector that it positions itself in. The new logo takes aesthetic inspiration from India’s new currency symbol thus associating itself with an economy that is not only robust but also strives towards great brand recognition. To further enhance the association with the Indian economy, the new logo’s colour, green, is associated with the financial sector of the economy for which SFS has provided services of the highest quality for over the more than two decades that it has existed.